Confidential

Warply x Novibet

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Confidential Presentation

Unlocking GGR Through
Real-World Loyalty

A proven, off-the-shelf loyalty engine for Novibet — deployed in weeks, not years. Already live in iGaming, Cosmote, and PPC.

Gamification Real-World Rewards AI Personalization 10M+ Users Engaged
The Opportunity

The next wave of GGR growth is loyalty

€500M+
GGR (2024)
8+
Markets
3M+
Registered Players
12+
Target Markets (2026)
Traditional iGaming loyalty = bonuses, free bets, cashback. Every operator offers the same. Players feel no emotional connection. Churn stays high. The next wave of GGR growth comes from real-world rewards and gamified experiences.
The Strategic Question

Build vs. Buy

Your core competency is betting and entertainment. Ours is loyalty.

Build In-House Warply Off-the-Shelf
Time to Market 12-18 months 8-12 weeks
Upfront Cost €1M-3M+ engineering SaaS — pay as you grow
Maintenance Dedicated team required Managed & updated by Warply
Gamification IP Must be hired / built 13 years of IP, battle-tested
Reward Network Build from scratch 100+ partners, ready to activate
Risk High — unproven at launch Low — live in iGaming, Cosmote, PPC
Scale to 12+ Markets Each market = new effort Multi-market by design
About Warply

Warply in 60 Seconds

AI-powered loyalty and engagement platform. Founded 2012, Athens.

Offices in New York, São Paulo, Dubai, Singapore.

iGaming Operator Active Gamified loyalty universe with 100+ reward partners, real-world experiences for a leading European operator.
Cosmote Moments 2.5M users Greece's #1 telecom loyalty program. Active mobile users engaging with rewards daily.
PPC myRewards 2.8M users National energy utility rewards. Coupons, miles, lifestyle benefits for all customers.
Eurobank Epistrofi 2.5M customers Greece's largest card loyalty scheme. 5,000+ merchants, +35-55% purchase lifts.

Also: KFC • Jameson • Nestlé • Heineken • BP • Domino's • Carrefour

Global Partner & Content Network

Ready-to-activate partnerships with global merchants and content providers across every region Novibet operates.

🎬

Premium Content

Mastercard Priceless • Netflix • Disney+ • Apple • ANT1+ • Google • Roblox

🎁

Digital Vouchers

Multi-brand gift cards, subscriptions, and experience vouchers across retail, tech & entertainment

🌎

Regional Merchants

Local retail, dining, travel & entertainment partners in each of Novibet's target markets

No need to build a reward network from scratch in each market — it's already there.

10M+
Total Users Engaged
13
Years of Loyalty IP
100+
Reward Partners
62
Clustering Dimensions
iGaming Proof Point

Proven in Sports Betting & Casino

Warply powers a gamified loyalty universe for a leading European operator — the blueprint for what Novibet can achieve.

How It Works

🌐
Planet-Based Navigation
Players explore themed worlds — Travel, Food, Experiences — by completing missions
🏆
Real-World Rewards
Not free bets — hotel discounts, dining, tech products, exclusive event access
🤝
100+ Brand Partners
Travel, sports, dining, entertainment, technology. Full lifestyle coverage.
🚀
Seamless Integration
Every bet, every spin feeds into loyalty progress. No friction.
45-60%
Player Engagement Rate
+35-40%
Reward Redemption Uplift
20-30%
Dormant Player Reactivation
+25%
Session Frequency Increase
+15-20%
Cross-Sell Wallet Expansion

Ranges based on Warply platform performance across iGaming and comparable verticals.

The Differentiator

Why Real-World Rewards Win

Bonuses & Free Bets

  • ✗  Every operator offers them
  • ✗  Attract bonus hunters, not loyal players
  • ✗  Compress margins
  • ✗  No emotional connection to brand

Real-World Rewards

  • ✓  Unique, differentiated value
  • ✓  Emotional memories tied to your brand
  • ✓  Grow wallet, don't shrink margin
  • ✓  Lifestyle identity = long-term retention
✈️
Weekend Getaway
Earned through play. Emotional memory tied to Novibet forever.
⚽
Team Merchandise
Signed jersey from a sponsored club. Identity connection.
🍴
VIP Dinner
Exclusive restaurant experience. Lifestyle aspiration.
🎤
Concert Tickets
Exclusive access to events. Social currency to share.

Powered by a Global Reward Network

🎥
Premium Content
Netflix, Disney+, Apple, ANT1+, Roblox subscriptions as rewards
💳
Mastercard Priceless
Exclusive dining, travel & event experiences worldwide
🎁
Digital Vouchers
Multi-brand gift cards across retail, tech & entertainment
🌎
Local Merchants
Regional partners already in Novibet's target markets
Warply connects your betting platform to life outside the app — with the global partner network already in place. This is what our iGaming deployments have proven. This is what Cosmote Moments delivers to 2.5M users. This is what Novibet can own — across all your markets.
Growth Strategy

10 GGR Growth Levers

1

Reactivation

Gamified re-engagement for dormant players. Real rewards, not bonus spam.

2

Share of Wallet

Cross-sell sports, casino & casual. Missions that bridge verticals.

3

Responsible Gaming

Reward healthy play patterns. Turn compliance into brand strength.

4

Sponsorship Activation

Turn logos into loyalty: jerseys, match-day access, meet-and-greets.

5

Contests & Leaderboards

Weekly competitions, prediction leagues, streak challenges with real prizes.

6

Member-Get-Member

Referral mechanics on casual games. Viral growth, lower CAC.

7

Women-Focused Games

Numerical/lottery-style games for underserved female audience. Expand TAM.

8

Non-Sport Events

Eurovision, reality TV, culture moments. Capture audiences beyond football.

9

Foundation & Community

Link loyalty to Novibet CSR. Purpose-driven retention (+20-30%).

10

AI-Powered Engagement

Churn prediction, achievement sharing, ML-driven missions, smart segmentation.

Integration

How It Works

No rip-and-replace. Warply sits on top. Your existing stack stays. Everything else improves.

Novibet Stack
Novibet Sportsbook
Novibet Casino
Novibet Live Casino
Data & AI
CRM Platform
API INTEGRATION LAYER
Warply Engage Platform
Loyalty Engine
Gamification
Real-World Rewards
Campaign Engine
AI Segmentation
Mini-Games
Referral System
Analytics
8-12
Weeks to Integration
0
Systems Replaced
REST
API-First Architecture
12+
Markets Supported
Urgency

Why Now

⏰ Rapid multi-market expansion — in-house loyalty won't scale in time
⚠️ Leading operators already deploy gamified loyalty — competitors are moving fast
📈 Brazil GGR tax rising to 15% — need margin efficiency, not more bonuses
🏆 Novibet's brand momentum is strong — protect it with differentiated experiences

Next Steps

1
This Month
Deep Dive Workshop
Technical assessment. Map GGR levers to capabilities.
2
Month 2
Pilot Design
Select market. Define KPIs: reactivation, cross-sell, frequency.
3
Month 3-4
Pilot Launch
Core engine + 2-3 levers live. Real-world rewards activated.
4
Month 5+
Scale
Roll out across markets. Expand lever portfolio.
Let's Build Novibet's Loyalty Universe
warp.ly